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Harvey Sender
October 1, 2001
The Italian Wine Experience


The barrel room at Castello Verrazzano invites you.     Wine tasting is the same all over the world.  If you believe that statement, then you also must believe that the world has one language and one culture.  Italian wineries conduct wine tours and tastings in a manner different than a winery in Napa or Sonoma.  Unfortunately, however, we are starting to see the Californification of some Italian wineries.  To a certain extent this is being encouraged by the American market and the Wine Spectator.  Those that import heavily into the US market tend to build their wines to the American taste.  This is not limited to Italy.  Many of the champagne producers in Epernay add sugar to the champagne to sell to the US mass market.  Another discussion for another time.

     For those of used to wine tasting and touring in Napa, Sonoma or the Central Coast, you simply drive up to the winery during their posted tasting hours.  You taste what you want, pay the applicable fee, if any, and go.  Italy, surprise, surprise, has rules.  There are three basic rules for visits to Italian wineries:

1. you need an appointment
2. you drink wine with food only
3. winery visits are for people in the wine business only.

     Like most Italian rules, they only apply sometimes.  The only consistent rule appears to be number 1, i.e. you need an appointment.  However, for many of the smaller wineries, rules 2 and 3 apply.  The additional rule for some of the small wineries is that someone in your group needs to speak Italian.

Badia a Coltibuono lies in a beautiful location.     The concept of wineries providing tastings to the general public is relatively new so the rules are erratic.  A good resource, other than calling the winery you want to visit, is the Wine Spectator.  Though I frequently disagree with their reviews of Italian wineries, they are a very good starting resource for a visit to the Italian wine country.  A visit to the website, www.winespectator.com, will allow you to search old articles.  In 2000, the Wine Spectator had an entire issue on Italian wines.  In that issue, there is an article about visiting Italian wineries.  It lists several wineries that permit visits and the preferred method of contacting the wineries, including e-mail addresses.  Some of the wineries that encourage visits, with appointments are Castello Banfi, Avignonesi, Castello Verrazzano, and Badia a Coltibuono.

     One point about the wine reviews in the Wine Spectator and reviews generally.  Wine preferences tend to be a personal opinion.  At the end of the day, the wine review you read is just one person’s opinion.  Many people, including the Wine Spectator, love the big, oaky buttery style of California chardonnay.  I don’t care for that style of wine.  I think if you want heavy oak taste with your wine, I would suggest wood chips as a nice appetizer.  The Italians have tended to age their chardonnay in stainless steel which produces a crisper , cleaner style of wine.  The Italian wineries that have moved towards the California style of chardonnay, Avignonesi being a good example, get rave reviews from the Wine Spectator.

     Another excellent source for information on winery visits would be your local distributor of high end Italian wines.  Go to the specialty wine store, not the corner liquor store that sells mostly Jack Daniel and Bud.  They can put you in touch with the wholesalers.  The wholesalers tend to have a much better relationship than the retailers with the wineries.  Winebow is a large national distributor.  Enotria is an excellent regional distributor in the Western U.S.

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